Kota Kinabalu, 4 October 2025 – SMART BIKE SDN. BHD., the authorised dealer for AVETA in Sabah, has officially launched the first flagship AVETA Elite Centre at Kepayan Pintas Square. This milestone marks AVETA’s bold step forward in its mission to become Sabah’s No. 1 motorcycle brand while delivering innovative, customer-focused mobility solutions to East Malaysia.
The grand opening was officiated by Datuk Dexter Lau, President of the Malaysia-China Chamber of Commerce (MCCC) Sabah, as Guest of Honour. Also present were Steven Lim, AVETA Malaysia Group Managing Director, and Mr. Hon, AVETA Malaysia Senior Sales General Manager, alongside SMART BIKE’s key management team — Joe Hung (Managing Director), Jordan Chang (Director), and Mohd. Din (Senior Sales Manager).
In recent years, AVETA has experienced steady growth, with more Malaysian riders choosing its motorcycles. With this success comes a responsibility to do more — not only by delivering great products but also by providing a complete brand experience. The Elite Centre embodies this vision: more than just a showroom, it is a space where customers can access the full range of AVETA motorcycles, supported by comprehensive aftersales service, well-trained advisors, and flagship-only
offerings.
This milestone also reflects AVETA’s new brand tagline, “Redefining Boundaries.” The Elite Centre represents AVETA’s commitment to go beyond selling motorcycles — by creating spaces that push boundaries in customer experience, service standards, and community engagement.
“The Smart Bike headquarters here in Kota Kinabalu is the perfect location for AVETA’s first Elite Centre,” said Jordan Chang, Director of Smart Bike Sdn. Bhd.
“Sabah is AVETA’s biggest market. Riders here are adventurous, loyal, and passionate about our brand. This Elite Centre is our way of giving back to the community — offering not just motorcycles, but a complete experience with premium facilities, aftersales care, and exclusive models available only here. More than a showroom, it’s a place where customers can connect, learn, and truly feel the AVETA difference.”
At the launch, guests were treated to the debut of the Ranger Max Explorer Special Edition in Neon Green — making its first-ever appearance in Malaysia. The excitement continued with a lucky draw, where 31 attendees walked away with exclusive AVETA t-shirts and full-face helmets. Additionally, guests also enjoyed a 20% discount on AVETA riding gear and helmets, available exclusively on the event day.
The 2,500 sq. ft. AVETA Elite Centre features a customer lounge, entertainment room, and dedicated displays for AVETA motorcycles and merchandise. It also provides full aftersales support, including servicing, spare parts, and access to exclusive models, further elevating its role as a flagship hub.
Adding a national perspective, Steven Lim, Group Managing Director of AVETA Malaysia, commented, “As a brand, our mission is to keep redefining boundaries – to grow with our customers and to serve them better nationwide. Today’s launch in Kota Kinabalu is not only a milestone for Smart Bike and AVETA, but also a symbol of our commitment to East Malaysia as a key part of our growth story.”
Since its establishment in 2015, SMART BIKE SDN. BHD. has grown into a trusted name in Sabah’s motorcycle market, recognised for its fast delivery, strong teamwork, and customer care. The company’s track record includes five consecutive Aeon Top Sales Merchant Awards, two Aeon Marvellous Merchant Awards, and a record-breaking RM39.5 million sales revenue in 2024, with more than 3,000 motorcycles sold in a single year.
The launch of the Elite Centre marks the beginning of a new chapter in AVETA’s journey of growth, innovation, and excellence. Moving forward, AVETA plans to expand its Elite Centre network nationwide, strengthening localised support, elevating aftersales services, and ensuring that every rider enjoys the confidence of being backed by a brand that truly listens.
